Celebrate the season on the coast — Winter Wonderland brings holiday fans together at Second Avenue Pier in Myrtle Beach, SC. Festive lights, seasonal treats, live entertainment, and a celebration the whole coast looks forward to every year. Taking place Friday, July 31, 2026. Doors open early, so arrive ahead of time to grab the best spot. Second Avenue Pier offers easy access and nearby parking just minutes from the beach. Free and reserved ticket tiers are available — secure yours before this one sells out.