Live music takes over the Grand Strand — Beachside Jam brings music fans together at Myrtle Beach Boardwalk & Promenade in Myrtle Beach, SC. Expect a stacked lineup across the night, a full bar, local food vendors, and that signature beach-town energy from doors to last call. Taking place Saturday, September 12, 2026. Doors open early, so arrive ahead of time to grab the best spot. Myrtle Beach Boardwalk & Promenade offers easy access and nearby parking just minutes from the beach. Free and reserved ticket tiers are available — secure yours before this one sells out.