Social Content Calendar

# Social Content Calendar The **Content Calendar** schedules organic posts to your connected social accounts so your feed stays active in the run-up to an event. ## Schedule a post Pick a rendered creative from [Cobra Studio](#/help/studio-social-posting), choose the platforms (Facebook and Instagram), write a caption, and set a date and time. Posts appear on a **month calendar** you can scan at a glance. ## Manage posts While a post is still **scheduled** you can edit its caption, time, or platforms, **publish it now**, or cancel it. Statuses move from *scheduled* to *publishing* to *posted* (or *failed*). ## Analytics The **analytics** view summarizes engagement and reach for posts you've published, so you can learn what resonates. ## Paid vs. organic The calendar handles **organic** posting. For **paid** reach, use [AI Promote](#/help/ai-campaign-studio) and its Meta ads channel.