Followers & Subscribers

# Followers & Subscribers Attendees can **follow** your organizer profile to hear about new events. Following builds an owned audience you can market to directly. ## How following works A buyer or visitor follows your profile (signed in, or by email). Followers can **unsubscribe** at any time via a one-click link, so your list stays clean and compliant. ## Notify your followers When you [publish a new event](#/help/publishing-and-event-status), followers can be notified — a warm audience that already knows your brand. Combine followers with [contacts and CRM](#/help/crm-and-ai-outreach) and [email campaigns](#/help/marketing-overview) for fuller outreach. ## Reach further For paid and organic social reach beyond your followers, use [AI Promote](#/help/ai-campaign-studio) and the [Content Calendar](#/help/social-content-calendar).