Abandoned Cart Recovery

Recover sales from buyers who did not finish checkout.

# Abandoned Cart Recovery When a buyer starts checkout but doesn't complete payment, TicketCobra records an **abandoned cart**. These appear so you can follow up — often with a reminder email or a [promo code](#/help/promo-codes) nudge. Pair abandoned-cart follow-ups with your [email campaigns](#/help/marketing-overview) to win back lost sales.